Know Your Product Economics Before Ordering.

A cheap unit cost does not automatically mean you have a profitable product. Calculate the economics from the factory all the way to the customer's door.

Vet The Supplier. Not Just The Product.

A great sample from an unreliable supplier can become an expensive problem once you start ordering thousands of units.

Sample. Test. Inspect.

Don't let your first large purchase order become your quality-control test.

Handle Compliance Before Inventory Moves.

Requirements depend heavily on product category and destination. Do not assume your supplier's existing documentation automatically covers your product or your market.

Build Packaging For Commerce.

Packaging has to protect the product, communicate the brand and survive the fulfillment network.

Plan Freight Before Production Finishes.

Know Your True Landed Cost.

Your supplier quote is not your actual product cost.

Choose Your Fulfillment System.

Don't Let Marketing Outrun Inventory.

A campaign can work faster than your next production run. Inventory planning therefore needs to happen before aggressive scaling.

Prepare Inventory For Each Sales Channel.

Now You Can Scale Marketing.

Once supply, inventory and fulfillment are stable, marketing has something reliable to scale.

Build The Rest Of Your Growth Machine.

Supply chain is only one part of the system. Once inventory is ready, your next job is turning that inventory into customers.