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Shopify Set Up Kit

Shopify Set Up Kit

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VIRAL BRANDS • SHOPIFY LAUNCH SYSTEM FOR NEW & GROWING ECOMMERCE BRANDS
THE ECOMMERCE STARTER SYSTEM

Don't Just Build
A Shopify Store.
Build It To Sell.

The Shopify Set Up Kit gives you the checklists, templates, page frameworks and launch strategy to turn an empty Shopify account into an eCommerce store that's actually ready for products, customers and paid traffic.

✓ Store setup checklist
✓ Product page framework
✓ Offer + bundle templates
✓ Tracking + Meta setup checklist
✓ TikTok Shop launch roadmap
Digital product • Instant access • Built by Viral Brands
VIRAL BRANDS

SHOPIFY
SET UP KIT

From blank store to launch-ready eCommerce system.

✓ STORE SETUP
✓ PRODUCT PAGES
✓ CRO + OFFERS
✓ META + TIKTOK
✓ LAUNCH CHECKLIST
✓ LAUNCH READY
0 → STORE → SALES
01 BUILD
02 OPTIMIZE
03 LAUNCH
04 SCALE

You Opened Shopify.
Now What?

Shopify makes it easy to open a store.

It doesn't automatically tell you how to structure that store so a stranger understands your product, trusts your brand and feels comfortable buying.

That's where new brands get stuck.

× Which theme should I use?
× What should go on my product page?
× Which apps do I actually need?
× How should I price my product?
× Should I offer bundles?
× Is my Meta Pixel actually working?
× When should I start running ads?
BEFORE

"I Have A Store."

✕ Random theme
✕ Weak product page
✕ No clear offer
✕ No tracking
✕ No creator content
✕ No launch plan
→
AFTER

"I'm Ready To Sell."

✓ Clear hero product
✓ Strong offer
✓ CRO product page
✓ Tracking installed
✓ Creative ready
✓ Traffic plan
THE ROADMAP

Go From Blank Store To Launch Ready.

Don't try to solve everything at once. Build the store in the right order.

1

Foundation

Domain, theme, navigation, policies, payments, shipping and basic store configuration.

2

Hero Product

Identify the product you want to build the first customer acquisition system around.

3

Offer

Price, bundles, bonuses, shipping incentives and reasons to buy now.

4

Conversion

Build pages around benefits, proof, objections, trust and a simple purchase path.

5

Traffic

Connect tracking, creators, TikTok Shop and paid acquisition once the foundation is ready.

EVERYTHING INSIDE

Your Shopify Launch Toolbox.

Built to reduce the amount of Googling, guessing and rebuilding that happens during a first Shopify launch.

01
FOUNDATION

Shopify Setup Checklist

A start-to-finish checklist covering store settings, navigation, payments, shipping, policies and launch essentials.

02
CONVERSION

Product Page Blueprint

A framework for structuring product pages around the customer's problem, desired outcome, proof and objections.

03
ECONOMICS

Pricing + Margin Worksheet

Work backwards from product price, COGS, shipping, payment fees and acquisition costs.

04
OFFERS

Offer & Bundle Framework

Build multipacks, bundles, free gifts and quantity incentives designed to improve perceived value and AOV.

05
TRACKING

Meta + Analytics Checklist

A checklist for preparing your measurement setup before you start buying traffic.

06
CREATIVE

First Ad Creative Framework

Start with problem/solution, demonstration, comparison, testimonial and lifestyle angles instead of random ads.

07
TIKTOK

TikTok Shop Starter Roadmap

Understand how TikTok Shop, creators, affiliates and Shopify can fit into one customer acquisition system.

08
LAUNCH

30-Day Launch Roadmap

Turn all the pieces into a simple first-month execution sequence instead of trying to launch everything on day one.

DON'T FORGET THE BORING STUFF

The Stuff You Don't Notice Until It Breaks.

The kit covers the less exciting parts of a Shopify launch that can create expensive problems later.

STORE

✓ Domain connected
✓ Navigation configured
✓ Mobile checked
✓ Search configured
✓ Checkout tested

PRODUCT

✓ Hero SKU selected
✓ Pricing confirmed
✓ Images optimized
✓ Benefits clear
✓ Objections answered

OPERATIONS

✓ Shipping configured
✓ Inventory synced
✓ Returns policy
✓ Customer support
✓ Order notifications

CONVERSION

✓ Clear headline
✓ Social proof
✓ Strong offer
✓ FAQ
✓ Trust elements

TRACKING

✓ Meta Pixel
✓ Analytics
✓ Purchase event
✓ UTM structure
✓ Test order

TRAFFIC

✓ Creative ready
✓ Creator outreach
✓ Meta structure
✓ TikTok strategy
✓ Retargeting plan
BONUS RESOURCES

More Than A Checklist.

BONUS 01

Product Page Template

Follow a section-by-section framework instead of staring at a blank product page.

BONUS 02

Offer Builder

Map your core product, multipacks, bundles, bonuses and incentives.

BONUS 03

Ad Checklist

Prepare creative, tracking and campaign foundations before spending money.

BONUS 04

TikTok Launch Map

See how creators, TikTok Shop and Shopify can work together after launch.

GET THE COMPLETE KIT

Build It Once.
Build It Right.

Use the Viral Brands Shopify Set Up Kit to move from "I opened a Shopify account" to a structured store that's ready for customers, creators and paid traffic.

✓ Complete Shopify Setup Checklist
✓ Product Page Blueprint
✓ Pricing + Margin Worksheet
✓ Offer + Bundle Framework
✓ Meta + Analytics Checklist
✓ Creative Framework
✓ TikTok Shop Starter Roadmap
✓ 30-Day Launch Plan
GET INSTANT ACCESS →
Instant digital access • Viral Brands
ALREADY DOING $10K+/MONTH?

Don't Want A Kit?
Let Us Build The Machine.

If you already have product-market validation and need help improving the actual growth system, request a free Viral Brands audit instead.

GET A FREE BRAND AUDIT →
WE'LL LOOK AT:
✓ Shopify CRO
✓ Product pages
✓ Offers + bundles
✓ Meta ads
✓ TikTok Shop
✓ Creator strategy
✓ Retargeting
✓ Scaling opportunities
FAQ

Before You Start.

Who is the Shopify Set Up Kit for?

It's designed primarily for new and early-stage eCommerce founders who are building a Shopify store or have already launched but aren't confident the store is ready for traffic.

Do I need an existing Shopify store?

No. You can use the kit while building from scratch or use it to audit an existing early-stage store.

Does the kit include TikTok Shop?

Yes. The kit introduces the TikTok Shop launch framework and how TikTok Shop can fit alongside your Shopify acquisition strategy.

Does this set up my store for me?

No. This is a DIY digital resource designed to guide your setup. Brands looking for done-for-you implementation can request a Viral Brands audit to discuss available services.

Does this guarantee sales?

No. Sales depend on your product, market, pricing, offer, creative, traffic, margins and execution. The kit provides frameworks and implementation resources rather than a revenue guarantee.


Shopify Set Up Kit

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